In May 2019, Google announced its newest ad format: Google Discovery ads. This new format weaves the powerful machine learning algorithms with a new placement option, Google Discover. Basically, it allows you to identify users who have a higher intent so you can market to them.
This copy will provide insight on bid strategies that Discover Campaigns support, but first things first. Let’s get a few things straight!
What is Google’s Discover Ads?
Google’s new platform, Discover, is the closest thing it has to a social media feed. It offers selected news and entertainment content to individual users.
On this platform, users can discover products, news, pop-culture, and events. Google takes advantage of the platform by advertising to users when they’re discovering something new.
However, Discover campaigns aren’t bound to the Discover platform. You can use the same assets and campaigns across YouTube, Maps, Gmail, and Play Store. This way, you can maximize your campaigns reach and boost your ROIs.
Google Discover Ad formats
Standard Discover ads
- Final URL
- Images
- Headlines
- Descriptions
- Business name
Discovery Carousel ads
- Remarketing
- Detailed demographics
- In-market audiences
- Life events
- Affinity and custom intent
